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Concurrentiescanner zorgportaal

Competitive-intelligence scanner comparing a healthcare portal with five competitors across 117 features, with a clear gap analysis of where the product leads or lags.

A product team wanted to firmly back up their position versus competitors, but lacked the overview. This scanner compares the healthcare portal with five competitors across 117 features and delivers a clear gap analysis: where you lead, where you lag. Grounded decisions instead of assumptions.

The problem

The product team couldn't firmly back up their position versus competitors.

What I built

  • Comparison across 117 features vs 5 competitors
  • Clear gap analysis of where the product leads or lags
  • Based on a real research run
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