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TikTok Shop winstcalculator

Lead-magnet funnel with an interactive profit calculator for TikTok Shop merchants: from landing page and form to an email with a unique access code and a calculator that exactly mirrors the internal Excel model.

Sellers often jump into TikTok Shop without knowing if it's profitable, and the agency had no scalable way to bring in leads. This free calculator is a lead magnet: visitors fill in a form, get an access code by email and see live what they'd actually earn. The internal Excel model is mirrored exactly, so the numbers are right down to the cent.

The problem

Sellers didn't know their margins and the agency had no scalable lead funnel.

What I built

  • Lead-magnet funnel: landing → form → email with a unique access code
  • Interactive calculator that exactly mirrors the internal Excel model
  • Automated follow-up emails
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